LIFE RULES TO LIVE BY

FROM JESSE ITZLER

This is a collection of great life rules to follow from people close to Jesse’s heart, collected over the years.

The Rules

01

CHARLIE’S RULE


When people give you a compliment, you can’t take away their energy by just saying “thank you” and walking away.

PREE’S RULE

02


We’ve been taught our entire life that when opportunity knocks, to grab it. And that’s true. But opportunity doesn’t always knock.

MO’S RULE

03


The 20 seconds it takes to reach out to the people 
who are important to you, on dates that are memorable and important to them. The impact will last a lifetime.

04

BROWNIE RULE


Know your point of differentiation. Whatever you do, there’s 1,000 of you. If you want to make it, your brownie has to be a different brownie than everybody else.

MOM’S RULE

05


How great would it be at the end of our journey, if we could hit a champagne bottle with someone that we love, and celebrate a life that we’re proud of.